SHAZAAM is a research project of the European Media and Information Fund that aims to promote media literacy and develop new digital tools and research methods that combat digital pseudoscience misinformation.

The project adopts a techno-social approach that combines social sciences methods with advanced digital tools implementing the activities of the European Digital Media Observatory (EDMO) that collaborates with leading academic institutions, scientific bodies and civil organizations. With the aim of cultivating and enhancing youngsters’ critical thinking, SHAZAAM seeks to provide advanced methods and digital tools to detect and gain a deeper understanding of the phenomenon of disinformation in the field of pseudoscience.